Mission Statements Can Be Great, But Let’s Focus On The Benefits

Mission Statements Can Be Great, But Let’s Focus On The Benefits

A mission statement can be a great help to a nonprofit organization. It can help shape your organization’s values. It can help you define a direction for you and your team. It can even be a tool to inspire. But there’s a time and place for using them. Often times,...
Clearing Up the Confusion Over Instagram Advertising

Clearing Up the Confusion Over Instagram Advertising

Last week I wrote about the basics of advertising on Facebook, so now I’ll talk about a slightly more complicated form of social media marketing: advertising on Instagram. Given that Instagram ads are actually created on Facebook, there is plenty of confusion on how...
Where Should You Be Putting Your Facebook Ads?

Where Should You Be Putting Your Facebook Ads?

I’ve previously written about advertising on Facebook, especially for nonprofits. Especially for small nonprofits who don’t have a social media marketing team, Facebook ads can be a confusing world. This post is intended to clear up some of the basic features of...
What Social Media Platforms Should You Be Using? Tips for Nonprofits

What Social Media Platforms Should You Be Using? Tips for Nonprofits

A decade ago, the word “Facebook” had only just started slipping through people’s lips. In 2016, Facebook boasts over a billion users. It has become a daily part of life for a huge number of people across the globe. As the Digital Age engulfs us, Facebook has also...
How to Rock Your Next Presentation

How to Rock Your Next Presentation

So, you have the big presentation coming up. Maybe it’s a board meeting, maybe it’s an internal presentation with senior leadership that barely knows your name, maybe it’s to get a key prospective partner on board. Either way, you’re nervous. You want it to go well....